Combined use case: concepts and sentiments for BMW 7, Audi A8 and MB S-Class¶
In this tutorial, we will walk you through a real-world use case and show how the API functions can be applied on web data to produce a sample consumer insight report. The use case consists of a comparison of BMW 7 Series with two series - namely Audi A8 and Mercedes-Benz S-Class cars. We work with product review data that were extracted from major automotive portals on the Chinese web. The following topics are covered:
- Quantity of buzz for each of the models
- Main concepts and topics that are discussed
- Sentiments at different levels of granularity
The analyses produced in this code are part of the following market report:
BMW7 Social Report China.pdf
Please note: this tutorial is advanced and contains mostly code that is applied ‘on top’ of the API output for data analysis and aggregation. If your goal is to get familiar with the API functionality, please first check out the calls documentation as well as our example use cases.
The code makes use of the Anacode Toolkit library - please make sure to install it if you want to run the code.